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Monday, April 10, 2017

Zaggle acquired Pennyful

Hyderabad based Zaggle Prepaid Ocean Services Pvt. Ltd, which operates digital payments, cashback and analytics company Zaggle has acquired coupons company Pennyful in a cash and stock deal.

After the acquisition, 20-member Pennyful team will join Zaggle’s digital marketing, product and technology teams.

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Raj N Phani, founder of Zaggle said I am extremely pleased to announce that Zaggle is moving towards an omni-channel marketing platform post acquisition of Pennyful. Zaggle, over a period of five years, has built a huge repertoire of B2B clients. The focus is on the B2B2C market of over 25 million [customers], and we want to create more and more value for this set of consumers.

Bengaluru-based Pennyful Online Pvt Ltd runs Pennyful. It is a cashback and coupons company has 1,000 brands and claims to have customers from more than 800 cities while Zaggle was founded in 2011 and it has has six offices across India with over 1,000 corporate clients and over 1,500 merchants.

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