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Tuesday, April 11, 2017

Ninjacart raised Rs 37crore funds

Business-to-business agri-marketing platform Ninjacart has raised Rs 37 crore from Taizo Son, the youngest brother of SoftBank CEO Masayoshi Son, and Nandan Nilekani's NRJN Family Trust and existing investors Accel Partners, Qualcomm Ventures and M&S Partners.

Also read: Popular Startups backed by Ratan Tata

Ninjacart is a business-to-business marketplace model, providing transparency of pricing to farmers and building a supply chain for fresh produce to be sold to restaurants, supermarkets and grocery stores. It also manages logistics for farmers who can sell their inventory in real time.

Ninjacart CEO Thirukumaran Nagarajan said, In the last one year, we relentlessly focused on building a cost-efficient, reliable and scalable supply chain that can handle 300plus tonnes a day. We overhauled our entire organisation and systems, keeping cost and speed at the centre. Today, we move 60-plus tonnes of produce a day from farm to store in less than 14 hours at a cost lower than traditional supply chains.

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