Sunday, April 16, 2017

Jacqueline Fernandez invested in juice making startup

Bollywood actress Jacqueline Fernandez has invested in Rakyan Beverages that makes juices under the Raw Pressery brand. Jacqueline has invested around Rs 3.5 crore in the startup.

Anuj Rakyan co-founder Rakyan Beverages said, While professional investors take calculated risks, celebrities are believers and users of the brand. Jacqueline has about 13 million followers just on instagram and can influence buyers. Hence, she is not an ambassador but an evangelist who can have an impact on the topline.

Also read: Lingerie startup Clovia raised $4 million funding

Rakyan said the company plans to raise $10 million by December this year as it looks to spruce up manufacturing and marketing. The company runs in-house logistics and manufacturing units that help control costs and quality: Unlike packed juices that have shelf lives of up to six months, Rakyan products have limited shelf life and need chillers in their supply chain. 



I am Supriya, a professional blogger. Follow me in Twitter, Facebook and Google plus for more discussion.