Saturday, April 15, 2017

Google enters into food ordering and home services with Areo app

Google enters into food ordering and home services with Areo app. Areo app alows users order food and book home services from local electricians, painters and beauticians. The app is already available on Play Store. The app is currently operational in Mumbai and Bangalore.

Also read: Omnify raised Rs 97 lakh from Google India MD and Others

Google has partnered with UrbanClap and Zimmber to aggregate home services and Freshmenu, Box8 and Faasos for food ordering, to offer its services on Areo.

Users can search by dishes or restaurants and can also filter for vegetarian and non-vegetarian food options. Instead of using its own payment solution, Google has partnered with online payments gateway DirecPay.

Zimmber CPO Siddhartha Srivastava said, We have invested very heavily in honing our technology integration for this platform over the last 5-6 months, which is a cost for us. We expect 10-15% of our revenues to come from Google Areo. That will be a cheaper marketing strategy for Zimmber. If they market Areo as they have done for other services or products in the past, the revenue growth (for us) could be higher.



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