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Wednesday, March 29, 2017

Rooter raises seed round of funding from Intex

Rooter has raised an undisclosed amount of funds from Intex Technologies. Rooter helps sports audiences interact with each other on a real-time basis during sports events.

Previously it has also raised funds from Dhruv Chitgopekar, Prantik Dasgupta and Bollywood actor Boman Irani, who had invested in the company as an angel investor.

Also read: Byju's learning app raised undisclosed amount of funding from Verlinvest

The company said it will use the funding to strengthen the tech team while maintaining a lean structure. It also aims to add more numbers to its sales and marketing team as well as to the content division to bolster the vernacular versions of the app. The company also said, this funding help accelerate the platform’s expansion into South East Asian markets and catalyse partnerships with sports teams and leagues all around the world.

Piyush, founder & CEO, Rooter, said, It gives us immense pleasure to receive funding from Intex. Rooter is essentially a tech-based platform and we wanted to have an investor on board who could also be our strategic partner and help us evolve our product to fully realise it’s potential. Intex’s deep understanding of the smartphone world and its popularity in tier II and III cities of India will help us to promote and develop Rooter’s unique idea further, optimising it to perfectly fit the needs of smartphone users everywhere.

Rooter said that the average time spent by a user on the platform has gone up from 2-3 minutes in September last year to 13-15 minutes currently. The number of daily active users is also growing and the company is looking to engage more than 20,000 daily active users by the time IPL starts.

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